SMGainsWhen it comes to digital marketing platforms, there are numerous options. While popular websites such as Facebook, Instagram, and your company’s website are all worthwhile investments, having a YouTube channel may be the most effective way to promote your business online.
When people enjoy the video as much as we do, it makes sense to incorporate video into your marketing strategy. Of course, we’re talking about YouTube. Continue reading for the top five reasons why you should incorporate YouTube marketing services from a trusted website like SMGains, into your overall strategy.
What Is YouTube Marketing?
YouTube marketing refers to the process of promoting your business on YouTube through videos and advertisements. Because video is such an effective medium, YouTube is growing faster than any other platform. Youtube.com is the world’s second most visited website after Google. Since its inception, it has had nearly 2 billion monthly active users worldwide. So, whether you’re looking to diversify your traffic sources or simply get your company in front of your target audience, YouTube marketing is the way to go.
Top 5 Benefits of YouTube Marketing
1. Higher Traffic
With over 5 billion videos watched every day, YouTube is rapidly expanding! This platform is far more popular than any other. Even if your company does not produce many videos, you can reach a large audience by advertising your content on other people’s videos. YouTube has so much traffic that if you cater to their needs, you’ll almost certainly find potential customers.
2. Get More Visibility on Google
When you search for anything on google, you may have noticed that videos appear more frequently than other types of content in the search results. So, if you have a youtube channel, it’s an advantage for you. You can create videos from high-quality content on your website and upload them to YouTube. This will help you to create backlinks to your website, which means your company will be found more frequently on Google searches. By utilizing YouTube marketing, you are also increasing your company’s online visibility and presenting yourself as a reliable website. The higher your page ranking on the Google search engine result page is, the more authoritative you are on Google.
3. Build Your Email List on YouTube
One significant benefit of YouTube marketing is the ability to build your email list. You can embed your sign-up form directly into YouTube videos using the software. A video can be paused temporarily to allow the viewer to enter their information and subscribe to your list. It is easier to build your email list while also providing your audience with high-quality content with this method.
4. Increased Conversion Rates
It’s a well-known fact that if a picture is worth a thousand words, a video is worth a million. Furthermore, videos have the ability to elicit more emotion than any other type of content. They convert static text into dynamic and engaging content, bringing your company to life. They also make a unique contribution to the development of trust and authority. This entertaining and engaging content could increase your conversion rate by 80%.
5. Multiple Video Types
Another significant benefit of YouTube marketing is the wide range of videos you can create to promote your brand online. The most popular types of videos on YouTube are explainer videos, sales videos, social media videos, presentation videos, and video ads. One type of content can be easily replicated into many different types.
Using YouTube, any business has an incredible opportunity to increase traffic and customers. It is, however, a highly competitive environment. This means you won’t be able to start uploading videos and expect to see results right away. Many large corporations begin YouTube marketing without a strategy, and their lack of Youtube views and subscribers reflects this. Making great videos isn’t enough to achieve success on YouTube. It’s knowing how to optimise those videos for the keywords that YouTube users are looking for.