For many years, SoundCloud has been a shelter for musicians and artists. While the music industry and distribution landscape have altered dramatically in recent years, SoundCloud maintains a prominent voice in the industry.
Many musicians continue to struggle with learning how to gain more SoundCloud plays and create a loyal audience through SoundCloud followers. After all, building a following on any site, let alone one as huge as SoundCloud, may be difficult.
Here are five solid SoundCloud promotion techniques for the music industry in 2023. Following these tactics can help you boost the number of plays, followers, and likes you receive on SoundCloud.
Strategy 1: Make Great Music
While it is possible to promote bad music, it never survives the final test: the audience’s opinion. No matter how much publicity or marketing you offer a track, if it’s truly average, no one will listen, and you won’t receive plays. Music is inextricably related to the promotion process; it is not simply marketed. Furthermore, if you ask for it, you will most likely receive valuable input from the general population, allowing you to determine what will and will not work. The way is important to market your music online, gathering feedback and incorporating it into the studio will be a far more beneficial use of time.
Strategy 2: Take Advantage of your Existing Audiences
This may be difficult to say, but it is true. There will always be people around you who are better at selling music than you. So, instead of reinventing the wheel, take advantage of these folks. People devote their lives to discovering and sharing music with audiences who enjoy it, and you are one of them. Find Soundcloud channels that can share your music with a greater audience than you can. This could include:
- Repost channels
- Other artists with larger followings
- Promotional channels
Don’t forget about outside audiences. Because they don’t have as huge an audience on SoundCloud, a blog or YouTube channel might nevertheless bring you a lot of SoundCloud plays.
Strategy 3: Email is still King to establish communication
Everyone has an email address including Artists. Labels. Promotional channels. & Repost Channels. Music enthusiasts. And you may communicate with them through this channel regardless of whether they have Facebook, Instagram, or Twitter.
Strategy 4: Repost Chains
This is one of the most useful SoundCloud features, and it is an efficient method to combine the power of numerous accounts in a simple, automated manner. On my most recent track, you can determine when the reposting chain began. A repost chain is basically a group of people that automatically repost a track at predetermined intervals in order to maximize exposure.
Strategy 5: Increase the Discoverability of your Music
Soundcloud has a ‘Discover’ page to have your music featured on this new avenue of discovery. Metadata is the easiest way to accomplish this. Tell Soundcloud about your music so that it has the highest chance of success on the platform.
There are a few key techniques to accomplish this:
- Correct Genre tags
- Relevant track tags
- Appropriate track naming
- Use the description
- Increase engagement (Soundcloud likes, Soundcloud comments,)
Bonus Tip: Buy Soundcloud plays
There are various benefits to employing SoundCloud Marketing Services for your music. Not only will it boost your social proof and get your music in front of the right people, but it will also allow you to battle SoundCloud’s algorithm and prove to people that your music is worth their time. The issue with the SoundCloud marketing service business is that it is largely unregulated, which means there are a lot of con artists out there. It is important that you buy Soundcloud Plays from a reputable provider such as SMGains.
Using SoundCloud marketing Packages, such as SoundCloud Followers and SoundCloud Plays, will help you get your music in front of not only more people but also more of the right people. Remember that your overall goal is to widen your music’s reach and attract new fans, not just people who will listen to it for a few seconds before moving on to something else.
With that in mind, let’s take a look at what we believe are the advantages of employing SMGains’ SoundCloud marketing service.
- It saves you time
- It provides an initial boost
- It aids SoundCloud’s algorithm
- It aids your social proof