Facebook Page Like ads is business page advertisements that are designed to increase page likes and followers for the advertised page. These ads are simple to set up and can be done directly from your Facebook page or by creating a new campaign in Ads Manager and selecting “Page Likes” under the Engagement campaign objective. Are you considering running a Facebook likes campaign? Here’s what they can do for your Facebook business page, as well as how to run each Facebook Page Like ad campaign correctly in order to make your Facebook ad spend count.
The primary text of the ad tells us what the page is for, and the headline includes the page’s name. The description immediately beneath the ad’s headline provides some information about the page, and the CTA button instructs us to “Follow” Digital Photography for Moms. Following that, the advertiser backs up their ad with a creative that is relevant to the page’s name. Isn’t it straightforward? To avoid confusion, some Facebook users in your target audience may see “Follow” rather than “Like.” This is not a cause for concern, as Facebook will launch a new design for Facebook pages in January 2021, with some countries receiving the updated interface before others. The action button displayed to your audience will be determined by their location.
Why do Facebook Page Like ads work?
When done correctly, Facebook Page Ad campaigns can work wonders. Above all, you want to establish trust with your audience by providing social proof. Another objective is to increase the number of people who follow your Facebook business page. Why? The size of your page’s social media following, as well as post engagements, is powerful social proof. Both of these factors will help your future posts succeed.
Social proof is a marketing term that refers to the concept of people conforming in order to be liked by society. In Facebook Page Like ads, this concept is used to entice target audiences to click on the “Like” CTA button. When people see that a page has a large number of followers and a high number of post engagements, this is the defining point of its social proof. Followers and engagements establish your page’s credibility in the eyes of your audience. They believe a page is worth their time because of social proof. They examine the page and discover relevance that resonates with their interests – a clear call for them to click the “Like” button!
Why you should buy Facebook page likes?
According to recent data, Facebook has nearly three billion monthly active users. Furthermore, 66% of these users visit a local business page on a weekly basis. Using simple maths, that equates to approximately two billion potential customers per week. Another report claims that there are more than 60 million active business pages. It was not specified whether this applies to personal, group, and interest pages that may also conduct business on the side. That’s a lot of competition. Do you know what can help distinguish your page from the competition and give it a boost? Yes, that is correct. Many page likes are an answer. And the quickest way to get the most page likes in a short period of time. Therefore, if you want to get the maximum number of page likes in a small period of time then you have to buy Facebook page likes.
When to and not to run Page Like ads?
When considering a Facebook Page Like ad campaign, keep in mind that they are most beneficial for businesses that don’t have their own website, aren’t looking to convert audiences, and have increased their social proof on Facebook as their primary priority.
Page Like ads, on the other hand, may not be the best solution for eCommerce and other businesses focused on website and app conversions. Because their primary campaign goal is conversions, it is strongly advised that they run Conversion campaigns rather than Page Like ads.